Cultural Activities Nothing brings people together like festivals do. They play a vital role in nation-building; bringing people from every religious, economic and social background together. The importance of social and cultural activities are preparing students for real life and strengthening their personal skills. We define ‘culture’ as being related to the arts and heritage, embracing artefacts and works of art, literature and the performing arts. We are talking about: Culture, in all its richness and diversity, experienced as: